Cool kid

"There was a lot of anticipation for this album," says Lisa Worden, music director of L.A. radio station KROQ-FM. "With Green Day now all over MTV and the mainstream, Rancid is the cool band. All the cool kids are wearing Rancid T-shirts."

And isn't that the basis of so much of today's marketing, regardless of the product being sold? Be a rebel! Be an individual like everyone else! Rebels drink Diet Pepsi! Rebels watch the rebel director's new rebel film, Panic Room! It's dark and edgy and all the cool kids love it!

But you want to be a continuous partial attention ninja master because you've been told that all of the cool kids are.

"Cereal for dinner?" He grinned and ruffled Alison's hair. "Is that what all the cool kids are doing now?"

Punch, in case you didn't know, is what the cool kids are drinking.